My Marketing Plan

Marketing Your Home

Not all homes are created equal and neither are all REALTORS®. What sets us apart is our attention to the highest level of performance for our clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:

• Property Flyer: We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• Multiple Listing Service (MLS): Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
• Other Brokers/Agents: We cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
• Relocation Connections: Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
• The Internet: With approximately 80% of today's consumers utilizing the Internet for real estate information, we employ a robust set of tools and resources to make your home available for preview.
  • My website
  • My broker's website
  • IDX
  • Email alert
  • Spotlight property electronic brochure with specific domain name

We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.

Step 1: Preparing the Home for Sale

• Property Inspection: Before we list your home, we will inspect and identify improvements that could increase profit on the sale.
• Staging: If requested, a professional decorator will stage your home so it can be presented in its best possible light.
• Establishing Goals: Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
• Listing Price: Establishing a competitive listing price is critical to the success of the sale. We use the most advanced CMA tools to derive the right price.
• Relocation: Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.

Step 2: Promoting the Property

• Digital photography: Once your home is ready to list, we will have professional quality digital photos taken.
• Full-color property brochures: We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
• Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail.
• We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
• The Internet: We employ the following set of tools to make your home available for preview.
  • My website
  • My broker's website
  • IDX
  • Email alert
  • Spotlight property electronic brochure with specific domain name

Step 3: Technology Tools

• The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
• Multiple Listing Service (MLS): Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
• My Website features an entire feed of listings for all viewers who come to this site to search for homes.
• E-mail Updates: My website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive emails daily with listings that meet their criteria. Your home will be featured in that service.
• Transaction Details: My website has a password-protected area where all transaction details are logged for your viewing.

Step 4: Showing Your Home

• Broker/Agent Open House: We will invite all local brokers and agents to view your home.
• Public Open House: Following the agent/broker open house we will hold a public open house and present your home to the general public.
• Marketing Kits: All materials regarding the promotion of your home e.g., flyers, brochures, business cards and media kits will be available on onsite.

Step 5: Expectations

• All calls and email inquiries regarding your home are followed up immediately.
• Access to your property will be secured by us through secure lockboxes and no one will gain admittance to your property without our permission.